International Training Course on Creative Digital Marketing

A training course on Creative Digital Marketing was co-organized bySEAMEO TED in collaboration with Bina Insani University (Indonesia) on 03, 10 and 17 April, 2021virtually. Professor, Dr. Indra Muis, S.S., M.M. was invited to lecture in this interesting course.

During the lecture, the lecture had presented the meaning and the significances of Effective Digital Marketing to the participants. The lecturer had also let the participants shared their ideas on Digital Marketing. Especially, the lecture allowed the participants to find the example of how to create a positive image to attract the customers. Then, he had explained how to sell new products more and more, and how to get more and more benefits. He also gave an example once a new product comes out and was known success, the competition gets fierce. Participants were involving actively by asking questions to the lecturer at the Q & A time. On another task, he explained Electronic word-of-mouth communication (eWOM) is any positive or negative announcement made by potential, actual or former customers about a product or company which is made available to multiples of people and/or institutions and is spread over the internet. Still the lecture wanted to hear from each participant to share and explain what they understand. The assignment was assigned to the participants and submit to the lecturer within one week.

The training course was attended by 43 participants registered from different countries in the region, including Cambodia, Indonesia, Laos PDR, Malaysia, Myanmar, the Philippines, Timor-Leste and Vietnam.

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